WESTINGHOUSE

INNOVATION YOU CAN BE SURE OF

After a 20-year hiatus, Westinghouse, one of America’s iconic brands, was ready to make a comeback. But much had changed since the days of the avocado refrigerator in Mom’s kitchen. Using a bold graphic approach that leveraged Westinghouse’s iconic logo, JUMBOshrimp created an updated, modern image that infused the brand with newfound energy, making it at once both reliable and innovative. Today Westinghouse products in over 100 categories can be found in leading retailers the world over.

Project Categories: Complete Rebrand, New logo & Tagline, Licensee Commercials, Corporate Website, Animated Banners, Collateral and One Pagers, Product Packaging, Brand Guidelines, Print Ads, Brochures, Tradeshow Booths, Product and Lifestyle Photography, Social Media campaigns, Billboards, PPT Templates, Licensee Web Audits, Licensee Rebrands, Naming, and Radio Ads, Posters